Arrofinance: the company behind the Arro Card

Arrofinance is how many people search for Arro Finance, the Los Angeles-area fintech whose legal name is ArroFi Inc. Its official website is arrofinance.com. It makes the Arro Card, the Arro Credit Builder and a free cashflow tool called Arro Insights, all run through the Arro mobile app. This site is independent and is not arrofinance.com.

Checked November 9, 2026 against Arro's own pages and the independent sources listed below. Written by the ArroCardApply Editorial Team.

Office building with a flag and a small card character
On this page
  1. Arro Finance at a glance
  2. What Arro Finance sells
  3. How to reach the real arrofinance.com
  4. Company history
  5. Who is behind it
  6. The banks behind Arro's products
  7. Is Arro Finance legitimate?
  8. Contacting Arro Finance

Arro Finance at a glance

FactDetail
Common namesArro, Arro Finance, arrofinance
Legal nameArroFi Inc.
Official websitearrofinance.com
Founded2021
Based inLos Angeles area (Marina del Rey, California)
FoundersRyan Duitch, CEO, and Luke Pelullo, COO
What it isA financial technology company. It is not a bank
Card issuerCommunity Federal Savings Bank, Member FDIC
Credit Builder lenderCross River Bank, Member FDIC
Support[email protected]

What Arro Finance sells

ProductWhat it isCostOur page
Arro CardUnsecured Mastercard for building creditup to $60 a year, APR from 24.99%How the Arro Card works
Arro Credit BuilderReported $2,000 tradeline, no spending$12 a monthArro Credit Builder
Arro InsightsCashflow tracker linked to your bankFree to connectArro Insights
Arro app and ArtieLessons, AI money coach, account toolsFree to downloadThe Arro app

How to reach the real arrofinance.com

Arro has one public website and one app.

  1. Website: type arrofinance.com into your browser's address bar. The Credit Builder sign-up lives on a subdomain of the same site.
  2. App: search "Arro" in the App Store or Google Play and check that the publisher is ArroFi Inc. or Arro Finance.
  3. Email: real messages come from addresses ending in arrofinance.com.

Company history

WhenWhat happenedSource
2021Arro is founded in Los AngelesTechCrunch
October 2022Public launch. $10 million seed round led by Crosslink Capital, with Bling Capital, BAM Ventures and Global Founders Capital, plus $75 million in debt capital. At launch Arro described a $3 monthly feeTechCrunch
September 2023The Arro app launches on the App Store and Google Play. Partnership with credit platform Dovly announcedArro press release
2023 to 2024Reviews from this period quote a 16% starting APRAskMrCreditCard
2026Arro's site lists a starting APR of 24.99% and a membership of up to $60 a year. Credit Builder and Insights are sold alongside the cardArro, NerdWallet

PitchBook lists about $17 million raised in total, and Arro's Wefunder page reports more than 300,000 app downloads.

Who is behind it

  • Ryan Duitch, founder and CEO
  • Luke Pelullo, co-founder and COO
  • Geoff Jenkins, Chief Credit Officer
  • Abby Butkus, VP of Strategy

Names and titles are as listed on Arro's LinkedIn and Wefunder pages.

The banks behind Arro's products

Arro is a fintech, so regulated banks stand behind what it offers. The Arro Card is issued by Community Federal Savings Bank, Member FDIC, under licence from Mastercard. Credit Builder lines of credit are provided by Cross River Bank, Member FDIC, and the tradeline is reported under the name of Arro's partner, Upward. If "Upward" shows up on your credit report after you join the Credit Builder, that is the reason.

Is Arro Finance legitimate?

Yes. It is a venture-backed company with bank-issued products and coverage from TechCrunch, NerdWallet and U.S. News. Customer opinion of its service is mixed. See is Arro legit, Arro complaints and our Arro Card review.

Contacting Arro Finance

NeedWhere
Account help[email protected], or the help section in the Arro app
PhoneNo dedicated cardholder line, per WalletHub
SocialArro lists Instagram, Facebook, LinkedIn and TikTok accounts under the handle arrofinance
ComplaintsSee Arro customer service for escalation

Questions people ask

Is arrofinance the same as Arro?

Yes. Arrofinance.com is the website of Arro, whose legal name is ArroFi Inc. People also write it as Arro Finance.

What is the official Arro Finance website?

arrofinance.com. The app is published as Arro by ArroFi Inc.

Is Arro Finance a bank?

No. It is a financial technology company. The Arro Card is issued by Community Federal Savings Bank, Member FDIC.

Does Arro Finance offer loans?

No. It offers a credit card, a credit-builder tradeline and a cashflow tool. It does not lend cash.

How do I log in to arrofinance?

Log in through the Arro mobile app. See our Arro login help page for common fixes. We have no login on this site.

Sources

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